1. Another Marketing Tool
Replace or complement your existing sales and marketing channels being utilised. A website is a very low-cost method of promoting your business. By advertising your website, in addition to your product or services, you give potential customers the opportunity to learn far more about your product or services than you could ever place in an ad.
2. Improves Credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride. The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business – your customers do your marketing!
3. Improves Efficiency
Email can improve efficiency of your operation – for your customers and your employees. Customers who use email don’t have to deal with many problems of everyday business: pushy salesmen, remembering to call during business hours, having to battle crowds to get to your stores, spending time waiting on voice mail or getting the wrong information. It’s convenient, easy, and safe for the customer. Email is also convenient for you. You can respond to all your customer inquiries at the same time, and do it when you have a free moment – not in the middle of rush hour when someone calls up to ask for product information or directions to your location
4. Reduces Your Carbon Footprint
It is an environmentally friendly way of doing business – reduces the number of brochures that you need to produce
5. 24/7, 365 Days
No more turning customers away when its time to close shop, putting up a note saying closed for public holiday, or leaving an irritating message on your answering service specifying your trading hours. Tell them to visit your website for information they are looking for. This online presence provides a timesaving shopping experience for customers
6. Added Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction. Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. This will also help them remember you better.
7. Cheap Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.
